Most people are getting used to the fact that piracy has and continues to gut album sales. However, everybody’s sales hasn’t been effected in the same way. What you’ll notice is the artists who’ve put out the highest quality to their fans have been relatively immune to piracy. These types of artist have still lost money from piracy of course, but compared to the losses we’re seeing for the majority, especially in the mainstream, it’s basically nothing. It’s also worth being said that if you play your cards right, you can actually benefit from piracy because it makes it much easier for you to get your name out. Besides the radio, if an artist wanted to get heard, someone would of had to pay for their CD and then the person who buys that CD may of told their friends if they liked it a lot. Now fans don’t need to pay that money to get your name out by buying a CD. So consequently, because it’s free, way more people will be playing your sound which obviously means there’s a much higher chance your music will catch on.
“Piracy doesn’t hurt an artist unless the artist puts out a bad album.” -Eminem. There’s a lot of truth in that. Fans are much more connected with top tier, lyrical artists. They appreciate the quality and aren’t comfortable downloading it for free. What you see a lot of is fans pirating the songs and then buying them from the artist, just out of respect. Note you only see this with artists who put out the very best to their fans. This creates an interesting loop hole with regards to piracy. When you put out elite tracks with elite verses, fans stop pirating your music or at least buy it afterwords.
HIGH CALIBER VERSES
So putting out high quality music to your fans helps fight piracy. Ironically though, this doesn’t really matter because the answer is the same, either way. If you’re losing all your revenue from piracy, go to ticket sales. How do you do that? High caliber verses. If you want to ‘fight’ piracy and keep your album sales up, how do you do that? High caliber verses. So no matter what the case is, high caliber verses are the answer. Put them out, and everything else takes care of itself. This is what we do and we do it on a level no one else can come close to.